Business Description :
SouFun Holdings Limited operates a real estate Internet portal, and a home furnishing and an improvement Website in the Peoples Republic of China. The company offers marketing services on its Websites, primarily through advertisements to real estate developers in the marketing phase of new property developments, as well as to real estate agencies; and suppliers of home furnishing and improvement, and other home-related products and services. It also provides e-commerce services, including free and paid SouFun membership and online transaction platform services comprising regular updates regarding local property developments, tours to visit property developments, and other services relating to property purchases, as well as paid services primarily consisting of offers to purchase properties at a discount from its partner developers and information and related services to facilitate property purchases. In addition, the company, through its jiatx.com Website, offers an online transaction platform and related e-commerce services to home furnishing and improvement vendors. Further, it provides basic listing services that enable customers to post information of their products and services on Websites, as well as special listing services, which offer customized marketing programs involving online listings and offline themed events to real estate agents, brokers, developers, and property owners and managers; and suppliers of home furnishing and improvement and other home-related products and services. Additionally, it provides subscription-based access to the information database and research reports, as well as total Web solution services. The company was formerly known as SouFun.com Limited and changed its name to SouFun Holdings Limited in June 2004. SouFun Holdings Limited was founded in 1999 and is headquartered in Beijing, the Peoples Republic of China.
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