Business Description :
Weibo Corporation operates a social media platform for people to create, distribute, and discover Chinese-language content. It operates in two segments, Advertising and Marketing Services, and Other Services. The company offers self-expression products that enable users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products, which allows users to discover content on its platform; notifications that enables users to be notified of Weibo account activities through SMS or push notification on their device; third-party online games, including role playing games, card games, strategy games, and real life simulation games; and additional functions to VIP memberships. It also develops mobile apps, such as Weibo Headlines, which aggregates news and information, and delivers them in an information feed format; and Weibo Weather, a weather app. In addition, the company provides advertising and marketing solutions, including social display ads and promoted marketing products, which enable large companies and small-and-medium enterprises to promote their brands and conduct marketing activities. Further, it offers products that allow platform partners to link their Websites and mobile apps to its platform, enabling their users to share content to Weibo; app, page app, and enterprise application programming interfaces, which allows third-party developers to build apps to serve individual and organization users; and Weibo Credit that allows its users to purchase in-game virtual items and other types of fee-based services on Weibo, and platform partners to receive payment. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is headquartered in Beijing, China. Weibo Corporation operates as a subsidiary of SINA Corporation.
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