Business Description :
Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories. The company operates through Lifestyle Group, Performance Group, and Heritage Group segments. It offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; childrens footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear styles, such as shoes, boots, and sandals under various brand names, including Bates, Cat, Chaco, Cushe, Harley-Davidson, Hush Puppies, HyTest, Keds, Merrell, Saucony, Sebago, Soft Style, Sperry Top-Sider, Stride Rite, and Wolverine. It also markets apparel and accessories under Merrell, Wolverine, Saucony, Sebago, and Sperry Top-Sider, as well as licenses its brands for use on non-footwear products, including Hush Puppies brand apparel, eyewear, watches, socks, handbags, and plush toys; Wolverine brand eyewear and gloves; and Keds, Saucony, Sperry Top-Sider, and Stride Rite brand apparel. In addition, the company markets pigskin leather under the Wolverine Warrior Leather, Weather Tight, and All Season Weather Leathers trademarks for use in the footwear industry. It directly sells its products in the United States, Canada, and countries in Europe to various customers, including department stores, national chains, catalog retailers, specialty retailers, mass merchants and Internet retailers, and to governments and municipalities; and through retail stores, as well as through licensees and distributors. As of January 3, 2015, the company operated 417 retail stores in the United States and Canada, as well as 64 consumer-direct Websites. Wolverine World Wide, Inc. was founded in 1883 and is based in Rockford, Michigan.
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