Business Description :
Yelp Inc. operates as a local business review site in the United States. It provides a platform for businesses and consumers to engage and transact in the areas of a range of business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and others. The company offers local advertising services comprising free online business account that enables businesses to view business trends, use the revenue estimator tool, message customers, update information, and offer Yelp deals and gift certificates; enhanced profile solution, which eliminates search advertising from the businesses profile pages and allows to incorporate a video clip or photo slide show on the pages; branded profile solution; search and other ads services; and online reservation services. It also provides brand advertising solutions, such as traditional display advertising comprising graphic and text display advertisements on companys Website and mobile apps; and brand sponsorships for various national brands consisting of traditional display advertising. In addition, the company provides Yelp platform, which allows consumers to transact directly; Yelp deals, a product that allows local business owners to create promotional discounted deals for products and services; and gift certificates products for local business owners to sell full-price gift certificates directly to customers. It serves customers in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, the Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States. The company was founded in 2004 and is headquartered in San Francisco, California.
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